If you’re anything like me, one of the biggest reasons you tune into the Super Bowl each year is to check out the latest and greatest commercials. I don’t know about you, but I, for one, was thankful that this year saw a return to humor — the last two years have been filled with pretty heavy ad spots.
As consumers, we are overwhelmed by ads every day; as marketers, we know how challenging it is to find a strategy that stands out from the crowd. Consumers respond to creativity, but it can be exhausting to stay cutting-edge. If you’re struggling to stay ahead of the curve, here are a few marketing ideas to get your creative juices flowing again.
1. Build Mystery
If you present someone with a mystery, they’re going to feel a powerful urge to figure it out. Think of the attention-getting marketingfor season seven of the hit TV show The Walking Dead; viewers knew a central character had been killed, but all marketing stubbornly refused to show the crew, driving ravenous speculation about the identity of the unlucky victim.
If you’re a fan who found yourself feeling tortured before the premiere, you already understand the power of this technique. Even simple strategies, like adding a “coming soon” page to my website, have dramatically boosted my social media engagement and the buzz around my brand.
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What creative marketing strategies will you use to overcome marketer’s block in 2018? Read more at https://imguerrilla.com