Buyer Personas

Synopsis

If you speak to thousands of people every day, the success of your endeavors depends on how much you connect with that audience with these potential clients, whether you are a blogger, a marketing professional, a Youtuber or a salesperson. If your message reaches people, you sell more, you generate more shares, and the demand for your services grows. On the other hand, if you create a message that no one cares about, you have failed. This summary introduces the concept of buyer personas, a tool to create a profile of your target audience and a complete story about your consumer.

SUMMARY

Final Notes

If you do not know who you sell for, you fail to capture value, you can sell it to the wrong person, or you can waste it by investing in resources that your client does not value. Buyer personas are a fantastic tool to realign not only marketing but your entire company around the actual buyer of your products and services.