Drew Eric Whitman shares the little-known secrets that the best advertisements use and explains why they work as they do in “Cashvertising.” In his well-structured and useful book, Whitman uncovers the truth behind usual consumer behavior, describing the specific psychological techniques that will help you develop advertisements to touch your customer’s deepest desires.


Final Notes

Filled with a bunch of lists and numerous actionable bits of advice, Cashvertising is—to quote Roger Dawson, author of Secrets of Power Negotiating— a virtual blueprint for persuading the consumers mind.”

Well-structured and packed with “practical, nuts & bolts techniques,” Whitman’s book is a must-read for all advertisers out there. Like it or not, the bottom line is that it will probably help you make more money.