Twitter is one of the most popular social platforms out there – with 500 million tweets posted daily, it’s easy to get lost in the crowd.
So, how do you make sure your important updates are noticed by your audience?
Here’s where Twitter video comes in. It is a powerful feature that can help your brand stand out on social media, connect with your audience, and share the story of your business in an engaging way.
What is a Twitter video?
Twitter video is exactly what it sounds like – a video embedded in a tweet. Just like other social platforms, Twitter encourages native videos (i.e. videos uploaded directly to the platform, as opposed to sharing a link from YouTube or other video hosting platforms).
— G2 Crowd (@G2Crowd) October 18, 2018
(An example of Twitter video)
According to the Twitter blog, “Native video is the original video content that you record and upload. Since videos play automatically on Twitter, they snap viewers to attention.”
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