As search engine users become more savvy, hyper-local search phrases will continue to become more commonly used. For businesses, this means that your website and/or blog must be optimized for its most targeted, local keywords. In addition, it is more important than ever that your business is properly listed in the correct places so that people can easily find your company when doing a search for a relevant product, service or piece of information that you offer. Just remember, the easier you make it for a prospective customer to find your business online, the higher your chances are of having the first, and hopefully, the last opportunity to make that prospect your next customer.
One of the top places to list your business is on Google, more specifically Google Maps via Google’s Local Business Center. With Google dominating the search engine market at over 65%, it is vital that your business can be found easily on Google for its relevant search terms. There is a great amount of opportunity that exists by being one of the first or few to properly list your business on Google Maps. That being said, we are going to show you how to rank higher in Google’s Map results as they are taking up more and more real estate in the search engines results pages.
UPDATE: As of April 19, 2010 Google’s Local Business Center is referred to as Google Places. With the same great features and advantages as described below, Google Places offers some fantastic opportunities for business owners to gain even more visibility and traffic online.
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