CONTAGIOUS

Synopsis Some products, ideas, and behaviors succeed. Others, quite similar to them, fail. In “Contagious,” Wharton marketing professor Jonah Berger, …

Read moreCONTAGIOUS

MAKING MEANING

Synopsis The marketing approach of the 20th century no longer works because customers’ expectations from the market have changed. In …

Read moreMAKING MEANING

PURPLE COW

Synopsis First published in 2003, Seth Godin’s “Purple Cow” was one of the earliest books to advocate that, due to …

Read morePURPLE COW