THE 3-MINUTE RULE

Synopsis The 3-Minute Rule is a practical all-in-one guide to the perfect presentation, which should optimally last for three minutes. …

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CONTAGIOUS

Synopsis Some products, ideas, and behaviors succeed. Others, quite similar to them, fail. In “Contagious,” Wharton marketing professor Jonah Berger, …

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MAKING MEANING

Synopsis The marketing approach of the 20th century no longer works because customers’ expectations from the market have changed. In …

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PURPLE COW

Synopsis First published in 2003, Seth Godin’s “Purple Cow” was one of the earliest books to advocate that, due to …

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