Five Killer Ways To Boost Your Conversion Rate

Five Killer Ways To Boost Your Conversion Rate

Writing a sales letter is easy. But writing one that actually converts browsers to buyers takes a bit more work. Question is, how are your sales doing? Is your copy working for you? If it could use a few tweaks to start driving more sales, then you’ll want to check out these five tips and …

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How To Get Inside Your Prospects’ Heads

How To Get Inside Your Prospects’ Heads

Before you even write one single word of your sales letter, there’s something you need to do: profile your target market. That’s just a fancy way of saying you need to get inside their heads. You need to understand what they want, what motivates them, how they think and how they feel. Because once you …

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Does Your Lead Page Totally Suck?

Does Your Lead Page Totally Suck?

Imagine this… You create an awesome lead magnet. You’ve done your market research, so you know your prospects are going to fall all over themselves to get their hands on this product by joining your list. You’ve uploaded a killer set of autoresponder emails so build relationships with these subscribers and close the sale. You’re …

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The #1 Mistake Email Marketers Make

The #1 Mistake Email Marketers Make

Fifteen years ago it was super easy to build a big list fast. That’s because email was a bit of a novelty still to a lot of people, so they freely gave their email address away in exchange for a cheap report and a newsletter. That’s not the way things work today. But the problem …

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