PURPLE COW

Synopsis

First published in 2003, Seth Godin’s “Purple Cow” was one of the earliest books to advocate that, due to the advent of modern media networks and the ensuing advertising clutter and saturation, traditional marketing doesn’t work anymore and should be supplanted by a more integrated product development process, focusing on the creation of remarkable artifacts – rather than remarkable commercials about them.

Final Notes

Throughout the last few decades, Seth Godin has introduced so many new concepts to the marketing jargon that it’s difficult to keep track. However, “Purple Cow” seems to be one of the most enduring.

There’s a reason for that: even if that’s the only thing you’ll take away from this book, it’s more than worth the read.