Use my private email techniques and get the actual emails that have built relationships, generated millions of dollars, and saved me thousands of hours. Don’t reinvent the wheel. Don’t wonder what words to say. Know for sure using tested email scripts for your business and personal life.
I was sitting at my computer, waiting to push “Send,” but I couldn’t bring myself to do it.
It was yet another college scholarship application I was sending in, but I knew they wouldn’t see all my hard work…my sense of humor…my ambition. All they would see was this email.
IF they liked the email…they might read my application.
IF they liked the application, they might invite me in for an interview.
And IF they liked me in person…they might give me the scholarship — money I needed for college, since I came from a middle-class family.
But it all started with that email.
How many emails do we send every year? THOUSANDS?
But what do we do? We simply write what we think. That’s like walking into an interview and simply “answering their questions.” If that’s your plan, you’ve already lost.
Top performers know that 80% of the work in an interview is done before you ever set foot in the room. The same is true of email: 80% of the work is done before you ever write the first sentence.
But nobody teaches us this! They give advice like “write short emails — nobody wants to read long emails.” (Which, by the way, is not true. I’ve generated literally millions of dollars writing long emails. More on that later.)
Who would teach us anyway? Who’s actually sat down and systematically studied how to reach busy people using email? How to get a group of friends to commit to doing something over a random Thursday message in their inbox?
And finally, we can blame ourselves. Email is literally one of the most powerful tools at our disposal, yet how many of us have truly mastered how to write effective emails? How many of us have tested different approaches to sending emails that work?
And honestly, how many of us just write whatever email we want, then complain when people don’t respond?
Instead of learning how to write world-class emails, we do…THIS
What do we do instead of learning how to write world-class emails that get results?
We search for the latest productivity app! We believe that if we can somehow “manage” our inbox, everything will be OK.
Here’s the truth: You can spend the rest of your life trying to wrangle your inbox under your control…and you might be EFFICIENT, but you will not be EFFECTIVE.
That means you can be at “inbox zero” and still get nothing meaningful done!
To be truly EFFECTIVE, we have to learn how to peer inside the mind of people and write emails that move them. To truly understand what makes a busy person open your email, reply to it, and keep in touch with you.
By the way, this is more important every year as we receive more and more emails. If you master these skills, you’ll always be able to penetrate overflowing inboxes and sidestep the barriers that people put up to ward off time-wasters and novice salespeople.
I’m talking about emails that respect busy people…that deeply understand what they want and fear…and cut through the clutter (even a Fortune 500 CEO’s clutter) to get a response.
I’ve been testing emails since 1998. Subject lines…copy…length…the number of questions to ask…and virtually every permutation you can imagine.
I started because (1) I’m a testing nutcase and (2) I realized we send THOUSANDS of emails every year. If I could improve my emails by even 10%, that’s a savings of thousands of hours over my lifetime — time I can spend traveling, going out with friends, or doing whatever I want to live a Rich Life.